Refs, replays and rebranding

posted under Branding on 09 Jul 2010

It’s been such an exciting month, being in Joburg and experiencing all this football fever, it’s amazing how our country came together to celebrate and support our players and foreign teams. This month the brand of South Africa was put in the spotlight and from the reviews I’ve heard it’s come out on top and with better feedback than anyone expected. The overall responses to this event, the people and the country have been a resounding WOW with many people wanting to return.


So with that in mind let’s chat about your brand and why it’s so important that what you plan to achieve is what people perceive…

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